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Communication strategy for mobile application Spendee
 Berezňáková, Zuzana ; Postler, Milan (advisor) ; Chmelka, Miroslav (referee)
The aim of this thesis is putting forth a proposal and recommendation of communication strategy for financial application Spendee according to its analysis and competition analysis. One part of this diploma thesis was a questionnaire survey with aim to find out the perception of financial technologies and security of personal information. This survey also helped with communication strategy proposal.
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